Each participation in a trade fair, exhibition or event at home or abroad has to be a successful one. With a well designed exhibition stand, the objectives set in advance can be achieved. A well designed exhibition stand combines elements that invest the stand with its own character, with elements that are of interest to the visitor.
Exhibiting is ‘putting yourself in the shop window’. In as good a light as possible. It is a promotional activity to present your company or organisation to the world. An exhibition stand will often have an extrovert character. Good accessibility, an inviting character and a pleasant appearance endow the exhibition stand with a front line position for contacting new customers.
Both the periods prior to and after the fair must be considered as part of the project. If everything depends solely on the exhibition stand, the other interesting opportunities will go untapped. Prior and active invitation of potential customers to the fair and own exhibition stand is a very useful thing to do. Through the chamber of commerce, inexpensive and comprehensive address databases are available. With an individual price from € 0.03 per address. You can get the maximum from an exhibition stand when sensible campaigns are prepared during or following the event participation. This could be as simple as a thank you note for the visit, forwarding documentation, calling the visitors afterwards.
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